San Miguel - Find Your Rich Is At It Again
Do you remember last month how I marvelled at the San Miguel Find Your Rich experience? Well they are at it again.
This time, they have developed an online facial tracking experiment to help you discover if you are driven by experiences or material wealth and YOU can take part. Click this link on something with a camera, i.e. an iPhone.
The free online test devised by San Miguel uses smartphone and desktop webcams to track users’ reactions to a bespoke video which includes images ranging from private jets and yachts, to vast, beautiful landscapes and wildlife.
“The Find Your Rich Experiment” developed by the oh-so-delicious San Miguel, will show you a minute-long video, before sharing an experience rich and material rich score, helping you understand what motivates you. This follows on from last months experiment that Phil and I took part in.
This mass experiment is free to partake and is compatible with iOS and Android devices, as well as desktop computers with webcams. Even the most subtle shifts in facial reactions can be tracked and categorised into positive or negative reactions to the imagery on screen, a smile from a user as a positive reaction to the image on screen, while a frown will generate a low score. The test footage, switches between opulent scenes of material wealth, to shots of natural beauty and human intimacy. It aims to provoke users to challenge and reveal their own preconceptions of wealth.
Interestingly enough, this time I scored The Harmonious Explorer - I was naturally drawn to images of beautiful sands and cool clear water. A bit different from last month's score but very interesting.
Have a go and let me know what you get.